In 2023 I discovered UGC watching what was already working in Mexico and the United States, and I was the first to bring it to Argentina. Today I keep creating —lifestyle, travel, food, fintech and tech— but with an obsession not every creator has: making the content perform.
Brands work with me in two ways: as a UGC creator, producing videos they run on their own accounts; and as an influencer, publishing branded content on my own channels, in front of my +70K community across Instagram and TikTok.
I come from finance —I studied to be an accountant— so I look at every video as an investment that has to deliver a return. That's why my pieces are built on metrics: a hook in the first 2 seconds, problem–solution structure and a CTA that converts. It's not pretty content; it's content that moves the needle.
That approach led me to found AG Agency, today one of the references for UGC content in Spanish. But when a brand chooses me, it works directly with the creator: the same one who collaborated with Netflix, Toyota, Mercado Pago, Naranja X and adidas.
And I don't stay only behind the camera. I also work as an Influencer & UGC Manager, coordinating creators and campaigns from the brand side. And, separately, I do event coverage: I go to the event and turn it into content on the spot. Creator, manager and event coverage: three different ways to add value to your brand, in one person.
